Retro internet style’s web archive of interviews to compare the music industry in two different cities

Creative Direction

Identity Design

UI/UX Design

Art Direction

Context

A2C (Adaptivity to Circumstances) Sound archives how local music communities and collectives in various world cities reacted to and adjusted towards variable regulations and situations during Covid-19. I was asked to create a visual identity for the project and a website to archive the information and content.

Collaborator

Developer: Soyoon Choi
Author: Joreng

Challenge / Solution

The project compares the music industry in two different cities — one in South Korea and another country — by interviewing local people who are involved in sound art and performance. The project’s overall visual direction contains both a formal and playful look with twisted analog imagery referencing archival reports and research. It mixes textures such as a paper document with a retro internet world. I created the digital version's faded texture using CSS gradient. I used the accordion aesthetic to open and close sections, which signals towards the experience of using the fingers to search through physical document files. For a better user experience of a content-focused website — and to minimise steps — all the information is shown directly on the landing page in a brutalist style. The latest subject is displayed on the landing page and can be changed by clicking the drop-down menu on the top left corner. To maximise the fundamental purpose of the project — comparing and connecting two cities — I set up the concept as a mirrored structure and applied it to the website and the logo. A double scroll layout shows two different contents on one screen; a chain-symbolised logo with the letter A and C looks as though it is reflected. The interviewee's portrait photos are also in each mirrored chain shape. To present the interview content effectively, I applied a strong contrast between the interviewer's and the interviewee's words using different weights and styles of font to suggest two different voices talking.

* The second project and the English version are in progress.

Nahyun Park is a Berlin-based interdisciplinary graphic designer and visual artist with more than 10 years of global careers. She specialises in detail-oriented visual identity craft based on conceptual and storytelling methodologies. She has directed strategic branding solutions for clients in the commercial and cultural industries by innovating original visual narrative across digital and physical medium. As an artist, she experiments with interactivity through various creative disciplines and hybrid forms.

Nahyun Park