Foodspring is a Berlin-based company manufacturing

fitness food and sports nutrition. They launched a campaign called Shake and Play and the project goal was not only introducing recipes using Foodspring's product but also encouraging consumer to make a shake following the recipe and then share photo of the shake on Instagram. Consumer can find a link on Foodspring's website or QR code from the product to download the pdf file. The recipe book is released in 4 languages and composed of 3 categories.

Client

Foodspring

Purpose

Recipe book for mobile

Role

Art directing

Editorial

UI/UX design

Hi, I'm a Berlin-based graphic designer working on a wide range of visual stuff including branding, artdirectingUI/UXgraphic, editorial, illustration.

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