Foodspring is a Berlin-based company manufacturing
fitness food and sports nutrition. They launched a campaign called Shake and Play and the project goal was not only introducing recipes using Foodspring's product but also encouraging consumer to make a shake following the recipe and then share photo of the shake on Instagram. Consumer can find a link on Foodspring's website or QR code from the product to download the pdf file. The recipe book is released in 4 languages and composed of 3 categories.
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