Imaginary Friend is an underground party series in Berlin. 

I creative-directed the brand experience of the series by creating its own visual identity and tone of voice.

Each event that happens 3 times a year has a different concept, theme, key visual, and merch, but keeping the consistency of the brand identity — 4 animal characters, 8 brand colours, jokes dedicatedly related with experiences at parties.

* This event branding project has been featured on If Only Magazine.

Client

Imaginary Friend

Purpose

Event branding

Role

Art directing

Branding

Logo design

Poster design

Illustration

Promo goods design

Production

SNS content design

Contact her via email, Behance or Instagram for inquiries. 

Some of her projects has been featured on If Only MagazineCSS Winner, Brutalist Website, and Four oh Five so on and awarded at The Wrong biennale

Nahyun Park is a Berlin-based graphic designer serving Interdisciplinary visualisation that includes

branding, UI / UX design, editorial design, illustration, and experimental design.