Imaginary Friend is an underground party series in Berlin.
I creative-directed the brand experience of the series by creating its own visual identity and tone of voice.
Each event that happens 3 times a year has a different concept, theme, key visual, and merch, but keeping the consistency of the brand identity — 4 animal characters, 8 brand colours, jokes dedicatedly related with experiences at parties.
* This event branding project has been featured on If Only Magazine.
Promo goods design
SNS content design