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Imaginary Friend is an underground party series in Berlin.
I creative-directed the brand experience of the series by creating its own visual identity and tone of voice.
Each event that happens 3 times a year has a different concept, theme, key visual, and merch, but keeping the consistency of the brand identity — 4 animal characters, 8 brand colours, jokes dedicatedly related with experiences at parties.
* This event branding project has been featured on If Only Magazine.
Client
Purpose
Event branding
Role
Art directing
Branding
Logo design
Poster design
Illustration
Promo goods design
Production
SNS content design



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