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Lotte Duty Free


Digital content


Art direction


Icon design

Lotte Duty Free opened the online event called 'Tasty Road Map' on their website of English, Japanese, and Chinese version to recommend not only famous Korean restaurants but also entertaining places to their customers.

The maps suggest three different routes for a monthly selected area in Seoul based on the propensity of each customer.

I designed two styles of icon, one is for selected places as a recommendation and the other one is part of the background of the map.

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