Objective Dialogues is a year-long attempt to produce new cultural formats in Haus Der Statistik and to connect opening dialogues around objects with the Karl-Marx Allee neighbourhood. The project was initiated by ZK/U Centre for Art and Urbanistics, a cultural organisation in Berlin, Germany.
Unused artefacts from the neighbourhood were analysed, transformed and re-communicated using a specific methodology. A bridge was created between the original and future “owner”. During the project, collective knowledge production and collaborative storytelling could be practised by developing a critical view of the more technocratic approach of today's waste management.
I was commissioned to art-direct and design a publication which archived the concept, process, and final exhibition of the project.
I created a friendly and playful visual tone for the publication, since the concept focused on unity amongst the local residents following the initial covid-19 lockdowns.
The main challenge was to merge high to low quality photo assets with illustrations from various participants into one consistent style for the overall publication. I symbolically used shapes and lines that appeared to be hand drawn and developed rough cuts as a solution.
Additionally, I designed the layout to emphasise the ‘Object transformation’ content (from page 12 onwards). I added a two-page intro where readers could understand how the formal objects are transformed into new ones. I filled the content pages with a large font title and dynamic text alignment.
Nahyun Park is a Berlin-based interdisciplinary graphic designer and visual artist with more than 10 years of global careers. She specialises in detail-oriented visual identity craft based on conceptual and storytelling methodologies. She has directed strategic branding solutions for clients in the commercial and cultural industries by innovating original visual narrative across digital and physical medium. As an artist, she experiments with interactivity through various creative disciplines and hybrid forms.