Virtual showroom website


UI/UX design
Art direction


Web development: Apilia


ZEISS is a German manufacturer of optical systems and optoelectronics for life sciences, and medical technology solutions. ZEISS-branded products such as eyeglass lenses, camera lenses and binoculars are in demand across the world.

Challenge & Solution

During the Covid-19 pandemic, the ZEISS Sales team asked my employer MONOMANGO for a new interactive digital business tool to communicate with their local and global clients. As a multimedia designer, I developed a Virtual Product Demo with a team, to enable the sales department to conduct client sessions. After analysing the sales team’s needs, we filtered them down to essential functions and a simple invitation process. This not only made it more accessible for new users, but reduced the overall development time.

The virtual showroom consists of two space modes:
- 360 degree mode: users log in and can move around to greet other guests and virtually touch the ZEISS medical machines. The host can also do simple presentations.
- Demo Mode: focuses on detailed product learning sessions with step-by-step explanations. 

For the interface’s overall look, I kept ZEISS's original BI design system and emphasised the futuristic digital product theme by adding a soft outer glow, wide shadow, and 90% transparency. The avatar is composed of a user name, a user camera view inside a circle, and a ring surface. To make it more lively, I proposed a glow-speaking ring effect that represents a smiling mouth which transforms as the user's microphone audio level changes.

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Zeiss virtual showroom