The Iconic Shot is a Berlin-based photograph studio specialising in shooting products.
I created a visual identity that reflects the aesthetic direction of the brand - vibrant colours, simple composition, clean delivery.
Overall the logo looks balanced as well-composed objects. The letter 'T's are symbolised as not only a focusing icon on the camera viewpoint but also a camera flashlight.
Client
The Iconic Shot
Purpose
Brand identity design
Role
Art directing
BI design
Logo design
Editorial design
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