Waking Life is a week-long art and music festival held in Crato, Portugal. I was commissioned to design a contribution page as part of the essential handouts distributed to approximately 10,000 attendees upon arrival at the festival.
My goal was to create something that could enhance the on-site experience and encourage personal engagement. The page is divided into two interactive sections:
The upper section is a customizable timetable inspired by my own experiences — and those of friends — at multi-day festivals with multiple stages. It allows attendees to plan their days and also serves as a diary to capture memories in chronological order. The lower section invites attendees to slow down and be present, encouraging them to explore their surroundings through open-ended drawing and mindful observation.
For the visual direction, I combined hand-drawn and digital illustration to evoke a warm, tactile feeling. To guide users in how to interact with the page, I included a sample activity along with illustrated examples and a short explanation.
In addition, I designed an open call advertisement for an upcoming zine project associated with the festival. The zine aims to collect a variety of artistic responses from attendees. Its handmade aesthetic complements the contribution page, maintaining a cohesive visual tone across both pieces.
Nahyun Park is a Berlin-based interdisciplinary graphic designer and visual artist with more than 10 years of global careers. She specialises in detail-oriented visual identity craft based on conceptual and storytelling methodologies. She has directed strategic branding solutions for clients in the commercial and cultural industries by innovating original visual narrative across digital and physical medium. As an artist, she experiments with interactivity through various creative disciplines and hybrid forms.
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